Short, medium, and long term business goals. They help us articulate our campaigns and plan them: In the document where we outline our marketing plan, these items can’t be forgotten.
We can’t stay out of this market and we have to ensure that our content is mobile-friendly.ĭeciding on a specific target audience ( buyer persona), some business goals, and an adequate value proposition are some of the aspects that have to be developed when it comes to structuring a marketing plan. And the trend is favoring shopping from a cell phone: 51% of digital commerce is through mobile devices. According to Forbes’ 2020 data, 55% of the world’s population has Internet access: it’s a market with more than 4.2 billion users. Between the 5,000 ads that the average person sees every day, it’s imperative to work every part of your strategy so that your plan stands out and reaches your target audience.ĭigital communication channels have gained a certain importance in the success of a project. And when talking about digital marketing, it’s important to do it right, given that it can make a difference in a business: companies with a blog generate 67% more leads than those without a blog, to give just one example. Putting a digital marketing plan into motion without a previously-devised plan or strategy could lead to failure if you don’t consider all the aspects that could impact its development. How can you successfully create a digital marketing plan for your firm? Your digital marketing plan has to take into account the following so nothing is forgotten: SEO, analytics, web positioning, strategies, social media, goals, and metrics.
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